Blogging and SEO Working for You

Google’s freshness update has led to an increase in the number of business websites blogging. The update has affected a significant portion of the results in search and gives businesses a compelling reason to integrate their blog page into their main site. The change has meant that the first few pages of results typically include blogs and other articles related to that particular term, more than corporate websites (not including long-tail keywords or local search results).

As an example, if you were looking to buy an iPhone and you searched for the exact word ‘iPhone’ (short-term keyword), the first page of results will include blogs review, news articles, and message forum postings related to that particular topic. On the other hand, if a Google search is made for ‘buying an iPhone’ (long-tail keyword) or’mobile phone shops that are located in London’ (local keyword) the results pages are filled with company websites.

This article will cover two related subjects how you can improve the SEO of your site by blogging and how to improve the SEO of your blog.

SEO of your business’s website can be enhanced by using a blog in the following ways:

Fresh Content

A blog will fill your site with regularly updated content. If search engines scan your website they will notice the regular updates and fresh URLs and recognise that this is updated content. The newness of the update that was mentioned earlier will be taken into to be considered when ranking is determined.

New Keywords Targeted

Blogs can be a fantastic way to add additional keywords to your site. When another website links to your blog through these keywords, link juice is transferred along. This can help your site rank for these keywords and increases the number of keywords you had been looking for.

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Enhancing Niche Authority

Blogging about your particular niche builds authority. A blog that gives useful information and tips to visitors helps acquire an expert status. If a prospective customer is presented with an option between two businesses that offer blogs, they are more likely to choose one with a deep understanding through their blog , rather than the one that doesn’t.

Going Social

Blog posts are easily shared on social media. These social signals that help your website’s search engine rankings. Sharing your own content through social networks improves interaction with people and improves the effectiveness of word-of mouth marketing.

Internal Linking

Blogs allow you to build internal links within your website and this passes links authority on your home page and other pages. Links can be created from your product/services pages to any blog post that is relevant and the blog posts may be linked to one another if the topic is related. If you have downloadable PDFs or a subscription form available on your site, a call-to-action in your blog post that links to the landing pages won’t only boost interaction and conversions, but also pass on link juice. Blog posts can also get links from other trustworthy websites, which could pass authority with them. Internal linking also allows you to make use of anchor text related to the keywords you have chosen. External websites may connect to your website using generic anchor texts like “click here” or “read more’, but having internal anchor text that is your own allows you to use targeted anchor text when linking to your pages.

SEO and Images

It is important to SEO any images on your blog. This is accomplished through using the image alt text attribute as well as the correct file naming conventions. Images will be found via the Google image search and can bring more traffic to your website.

Natural Linking

A well-written and informative blog posts can generate links naturally. Inviting other websites to link to your blog may be like a bit of a pushy request, but when groups, individuals or businesses find your blogs informative and useful, they are likely to build links of their own.

Trust Building

A few visitors to your site will be aware of exactly what they want and immediately take action with your service or products. This means that you’ll require your website to be easy to navigate and quick to convert. A majority of your visitors, on contrary, could be at times skeptical of your expertise and will want to know that they are being at least reassured before they sign a contract with you. The presence of a blog on your website is a great way to earn confidence. By sharing personal experiences, cases studies and providing details on your particular subject, you can build a more personal relationship and inspire confidence. When the content you publish on your blog increases the trust you build with your readers increasing your site’s popularity, traffic and your SEO.

Below, I’ve listed a few things to consider in order to ensure your blog is targeted at those who are most likely to be interested on the web:

Blog Hosted as a Sub Domain

Hosting your blog under the subdomain of your main website, and not as an independent domain or subdirectory is a sure way to reap the best SEO advantages. It is best practise to host your blog with a web address similar to ‘blog.yourwebsite.com’. This will mean that there is only one site to manage and the link juice that your blog is able to attract will help the main website , too.

Trending Keywords

Find keywords that are trending with Google Trends or any other keyword research tool available on the internet and write a blog about the latest most popular subjects within your subject.

Insert Keywords

Insert keywords into your blog post in a way that makes sense and reads properly. Ensure that you have used the correct syntax and punctuation. Search engines are extremely skilled at in assessing user-experience, and they appreciate blogs written with the user in mind, rather than for search engine ranking.

Blog titles should contain the target keyword and not exceed 70 characters. The title is typically incorporated into the blogs URL and will help with the blog’s SEO.

Integrating Social Media

Visitors to your blog tend to be much more willing to share your content when social share buttons are readily accessible. The presence of social share buttons on your blog will not only increase accessibility, but also assists to increase the number of social signals from your site. This, in the process, as we mentioned earlier, improves your blog’s SEO as well as its result pages’ rankings.

Interaction with your Blog

Interaction on your blog can be improved by asking questions and inviting opinions at the conclusion. Some examples of this include: What do think? Or Have you been through this? If your blog is comparing different strategies or items, ask your visitors which one they prefer. If you’re sharing your post on a social media site, ask a question related the blog. Answer any comments posted on your blog and promote discussion. Explore forums and blogs within your field and make comments that state that you have blogged about similar subjects. This will allow interaction with those who visit your site and signal frequent use by spiders of the search engines.

Driving traffic to your website through a blog will be the most effective way of search engine optimisation. All major search engines will recognize a site with a well-written and engaging blog site. you’ll soon see your website climb up the ranks. Set aside a small amount of time every week to write quality blog pages and to post regularly approximately two to three times a week if time allows. Create a consistent blog that is relevant to your market and watch your following and rankings increase.

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